Managing a Brand and its Brand Community Assignment

Managing a Brand and its Brand Community - Assignment Example When they will be stopping along the way, people will be interested to come and see the motorcycle brand and have a closer look at them. Others will be interested to know how the motorcycles work and get direct feedback from those who ride them. Some of them who know how to ride the motorcycle will even want a test ride of the product. This will be one of the biggest ways of marketing the brand, thus becoming a benefit to the Harley Davidson motorcycle brand. Promotion; Through the Horsley Owners Group going through the streets with motorcycles, this will play a major role in the promotion of Harley Davidson motorcycle brand. Because people in the street will be watching and knowing the brand of the motorcycle that are used, thus becoming a benefit to Harley Davidson. Product advertisement; the products of Harley Davidson motorcycle brand will be advertised to people who will be looking for the ride and also in the videos they will be watching. And this will be one way of advertising the products because people will be aware of the products, thus benefiting Harley Davidson motorcycle brand. The advertisement will be reaching many people at a time. Harley Davidson will also benefit from the HOG group through their products they are selling to their customers during the riding events. The HOG riders also make the awareness of the Harley Davidson product to many people. 3. Basing on what I saw in the videos, the single biggest thing I think Harley Davidson should is to improve their relationship with the customers in the host cities by making the HOG riders to be ready to have a direct link and interaction with the customers and none riders to have a good look of the products. And also to advertise the event through the social media like television and internet, as this will be directly targeting the audience. One indirect source of revenue the host city will collect before